Fashion’s biggest animal earners

Gone are the days when animals were only in the fashion industry as part of the outfit. Nowadays, it seems that everyone who’s anyone has an animal companion. But with the rise of social media, it’s the four-legged ones that are stealing the show. In many cases these furry friends have more of a following than their high profile owners. Here’s a few of the ‘It’ pets in fashion today:


Choupette Lagerfeld

Topping the list is the whiskered muse of eccentric designer Karl Largerfeld. In the last few years she has graced the pages of Vogue, Vanity Fair and i-D and even had her own cover shoot for German Vogue, accompanied by Linda Evangelista.

With over 40K Twitter followers, and 62K on Instagram, this Dr Evil-like feline lives a life that most of us can only dream about. She flies on a private jet, has her own iPad and eats next to Lagerfeld at the table from Goyard china. She has two maids (one for the day, one for the night) who are there to entertain her, and take care of her long white hair. As well as, document everything that Choupette does – from her moods, to where she goes – so that Lagerfeld can make sure she’s faring well while he’s away.

But is she worth it? The answer is a decisive yes. In one year alone, this pampered feline earned more than £2 million, more than many models make. From her calendar for German carmaker Opel (whose previous models have included Christy Turlington and Naomi Campbell) to a collaboration with cosmetics brand Shu Uemura resulting in her own line of make up; the Shupette collection. She’s even inspired an entire Chanel collection. Naturally, Lagerfeld is very protective of Choupette’s image rights: “I get propositioned by pet food companies and things like that, but it’s out of the question. I’m commercial. She’s not.”

Want to know more about fashion’s first feline? Well you can read all in her best-selling book – Choupette: The Private Life of a High-Flying Fashion Cat. The autobiography documents the highs and lows of being a super-pet and covers a wide range of topics from beauty and healthcare, to her biggest pet hates. A simply purrfect read.

Untitled-design-(6) Untitled-design-(7)

Neville Jacobs

It’s not just cats that are stealing the limelight. Neville, the black and white Bull Terrier companion of Marc Jacobs, is one of social media’s most followed dogs. With over 128K followers on Instagram, this couture loving pooch is a star in his own right. His life is a endless whirl of photoshoots, glamorous holidays and walkies around his “playground” of New York City.

He may only be a couple of  years old, but already Neville is boasting a pretty impressive C.V. including the coveted guest editor position LOVE magazine and even his own Marc by Marc Jacob shoe; a black and white creation, called the Neville Loafer.

This year, Neville has stepped out in front of the camera, as the face of the BookMarc spring/ summer campaign. Dressed in a bow tie and glasses, this loveable pooch replaced previous models, such as Kendall Jenner, to star in his own photoshoot for his owner’s book store. Move over Choupette, there’s a new star in town.


Bodhi aka Menswear Dog

While Neville and Choupette have risen to fame thanks to their famous owners, Menswear Dog is doing it on his own. Five-year-old Bodhi (named after Patrick Swayze’s character in the iconic 80s bromance Point Break) has become one of the hottest models around today, after being photographed in the very latest in menswear fashion. From ‘high fashion’ to ‘vintage’, the handsome hound has become a style guru for fashionistas the world over. Just ask his 140K followers on Instagram.

Bodhi’s owners are Yena Kim and David Fung, who began Bodhi’s career by dressing him up and posting photos. However, it was Bodhi who did the rest. His love of wearing clothes is apparent and it wasn’t long before he was featured on

From there his career really took off. He’s landed paid modelling jobs for brands such as Salvatore Ferragamo, Todd Snyder, ASOS and many more. Then, there’s the expanding list of publications Bodhi’s paws continue to grace, including GQ, Nylon, Time, and Esquire. He’s even made several appearances at a handful of New York Fashion Week parties. Bodhi even has plans bring out his own clothing range, donating a percentage of each outfit to sponsor a rescue animal for a month. Now there’s a good dog.

Untitled-design-(9) Untitled-design-(10)
Liked what you read? Then share this article on facebook, twitter and Google+, or leave a comment below.


Image credit:

Featured image: Neville’s Instagram, Choupette’s Instagram, Bodhi’s Instagram

Image 1: The Gloss

Image 2: Fashion Gone Rogue

Image 3: Shu Uemura

Image 4: Pursuitist

Image 5: Ladybirds Nest

Image 6: Metro

Image 7: Huffington Post

Image 8: If We Were Dogs

Image 9: Daily Mail


Please Post Your Comments & Reviews

We'd love to hear from you.

Your name is required.

Your comment is required.

Waterproof Cushions